Using observation and experimentation to create “what if…” scenarios so we can find the ‘A-ha!’ insights.
Creating product and service experiences that set you apart from your competitors.
Future Assembly calls itself ‘Australia’s newest emergent technology festival’. The theme for their first conference held in Melbourne this past November was The Internet of Things, which focused on a connected world. The two-day lineup of speakers, workshops and exhibitors sparked great conversation around new technologies. 3D printing, drones and virtual reality were a consistent presence with exhibitors and the impressive speaker list included Sarah Dodds at CSIRO; Hugh Bradlow, Chief Technology Officer for Telstra; Stefan Harrer, Lead Brain-Inspired Computing Researcher at IBM and Rick Chen, Co-Founder of Pozible. This post is about three main takeaways I had from Future […]
Quick note: This post is using the example of usability testing a website but the methodology applies to any tool (mobile app, physical product, etc.). Do you want to know how your design will perform out in the real world? Through usability testing, you will be able to see how customers will interact with your website. You will also be able to validate assumptions, spot areas that need improvement and hear things about your design (and users) that you have never heard before, or possibly thought about. You can execute testing at any stage of your project, so no excuses! Usability […]
If you run a cafe, take-away restaurant or any other hospitality business, you know that every inch of space counts. With commercial lease rates shooting through the roof, you want to make most of the space you have. If you are limited by physical area, what is the best way to maximize it? Well I’m happy to tell you there is a way! Let me introduce to you a couple of techniques from the design thinking toolkit: rapid prototyping and collaborative design. These methods will allow you to quickly come up with numerous options for your business layout, validate them, […]
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