Using observation and experimentation to create “what if…” scenarios so we can find the ‘A-ha!’ insights.
Creating product and service experiences that set you apart from your competitors.
Customer service is at the heart of a service business, it’s where reputations are made and lost so it makes sense to pay close attention to the interactions between your service offering and your customers. By engaging service design as a tool to improve and refine your service offering you not only keep your customers happy, you keep your reputation healthy as well. What next? Before anything can be designed, you have to know who you are designing for and what issues exist. Ground level research is essential before undertaking any service design project. The following three methods involve researching […]
Maintaining consistent design within a company (especially a large one) can be a challenge, often due to multiple teams working independently on a variety of products, websites or apps. This inconsistency in design can lead to user frustration but you can minimise it through the creation and implementation of tailored pattern libraries. By creating design consistency through pattern libraries, you can build upon brand image and maintain user expectations. What will a UI pattern library do? Reduce learning time If users are presented with multiple products within their company and each one has its own set of […]
The Internet that you know pre-smartphone is gone. We no longer design a user experience and digital content to fit within a single screen size for a person sitting at a desk. In fact in some recent usability testing, a child asked what a “desktop” is. Content and the experiences people visiting your site have are inextricably linked. It’s not enough to just have great content. It has to be presented in an engaging way, accessible from multiple device types and digestible in several vastly different contexts, from dedicated reading at a desk to sitting on the bus with a […]
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