Using observation and experimentation to create “what if…” scenarios so we can find the ‘A-ha!’ insights.
Creating product and service experiences that set you apart from your competitors.
If you run a cafe, take-away restaurant or any other hospitality business, you know that every inch of space counts. With commercial lease rates shooting through the roof, you want to make most of the space you have. If you are limited by physical area, what is the best way to maximize it? Well I’m happy to tell you there is a way! Let me introduce to you a couple of techniques from the design thinking toolkit: rapid prototyping and collaborative design. These methods will allow you to quickly come up with numerous options for your business layout, validate them, […]
Last month Perceptive Ideas ran a special d.school workshop in Brisbane. We worked with over 30 brilliant participants and introduced them to design thinking through a 90 minute crash course. What is design thinking? Design thinking is not a new concept but it can be hard to access the methodology in Australia unless you are a design student. Here at Perceptive Ideas, we think it is such an important skill that we want to share it with everybody! The session familiarised our participants with the 5 steps to creative problem solving: Empathise, Define, Ideate, Prototype and Test. By then […]
At the start of a new project it is easy to get carried away imagining how your new app/website/tool will revolutionise the way people do things. We want to offer something extraordinary, something that no one has ever experienced. While this is a great attitude to have, it also has the potential to upset the usability of the tool. Unless it is a video game, there is no such thing as “too easy” when it comes to designing for your users. As software and systems evolve to become more and more powerful, it is easy to let a couple of […]
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